Case Studies
Selected work across social strategy, campaigns, and community initiatives for fashion and beauty brands. Each case study explores the opportunity, strategic approach, and results behind the work.
Eldest Daughter Club x Love, Bonito
Eldest daughters were finally getting the recognition; we partnered with the community leading the conversation resulting in + 141% ER.
View case study →No Luggage Travel x Singapore Tourism Board
Hosted 5 influencers in Singapore, where the brand was founded, for a week. 4.1M reach plus a Refinery29 feature.
View case study →Ready, Set, Live
A second influencer trip following the success of the previous trip with a slightly different take. 1M+ views. 561K accounts reached on owned channels, and 4M combined influencer reach.
View case study →Love, Bonito Ready-To-Live
Creative direction and production to localize a rebrand. 150% ER uplift.
View case study →gentle mood
Built a DTC brand’s social media from zero to 800K views in 6 months with $288K EMV. Featured in Vogue Singapore.
View case study →Kaleido Cosmetics
Built a beauty brand’s social media from the ground up, + 1,100% increase in growth and contributing to 40% of website traffic.
View case study →Creative Strategy
Tested social-first creatives across three brands. + 300% higher engagement.
View case study →
Fractional Head of Social