Work
8.93% EREldest Daughter Club x Love, BonitoEldest daughters were finally getting the recognition; we partnered with the community leading the conversation resulting in + 141% ER.4.1M est. reachNo Luggage Travel x Singapore Tourism BoardHosted 5 influencers in Singapore, where the brand was founded, for a week. 4.1M reach plus a Refinery29 feature.561K+ reachedReady, Set, LiveA second influencer trip following the success of the previous trip with a slightly different take. 1M+ views. 561K accounts reached on owned channels, and 4M combined influencer reach.800K+ viewsgentle moodBuilt a DTC brand’s social media from zero to 800K views in 6 months with $288K EMV. Featured in Vogue Singapore.50 → 5.5K followersKaleido CosmeticsBuilt a beauty brand’s social media from the ground up, + 1,100% increase in growth and contributing to 40% of website traffic.SystemsThe systems that keep content, influencer seeding and events running smoothly and at scale.+300% ERCreative StrategyTested social-first creatives across three brands. + 300% higher engagement.Media EventsEvents for luxury and beauty clients, including Bvlgari and Sephora.Ready To GlowHosted and planned a sold-out NYC brand retreat with 550K combined reach and $17K in partnership value.Spring PicnicIntimate influencer picnic for Spring new arrivals with 255K estimated reach.Community LunchHosted intimate customer events to foster relationships and collect valuable, honest feedback to improve UX.Production & StylingProduct styling and shoot direction for beauty and lifestyle brands.Content CreationContent creation for DTC brands including Love, Bonito, Hulken, Korres, Quince, Jolie, FilterBaby and Plaud.
Fractional Head of Social