Frequently Asked Questions

A fractional Head of Social provides senior social media leadership without the commitment of a full-time hire.

The role covers social strategy, creative direction, creator partnerships, team guidance, and performance reviews. It's about deciding where social should focus, making sure the creative supports those priorities, and giving the team the direction needed to execute.

Unlike an external social media manager, a fractional Head of Social works directly with founders and marketing teams to lead the thinking behind the work.

A social media manager typically handles the day-to-day work of managing channels, producing content, and publishing posts. Agencies often provide a defined range of services, from content production to campaign management.

A fractional Head of Social takes on a senior leadership role within the business. That includes setting strategic priorities, guiding creative decisions, overseeing creator programs, and helping the existing team work more effectively.

The goal isn't to replace a capable team, but to provide the experience and direction they may be missing.

The focus is on beauty, fashion, wellness, and consumer brands, from growing founder-led businesses to established multimillion-dollar companies.

Projects in technology and AI are also considered, particularly where audience research, creator strategy, or community building can make a meaningful difference.

The strongest fit is a brand with the resources to execute but looking for clearer direction on what to prioritize, how to improve its creative approach, or how to build more effective workflows.

Yes. Based in Barcelona, Spain, with over a decade of experience working across US and Asian markets. International engagements are welcome, including brands based in Europe.

Meetings are arranged around Central European Time (CET/CEST), with some flexibility for international teams. Working arrangements and availability are agreed upon before a project begins.

Fractional Head of Social partnerships require a minimum three-month commitment, allowing time to understand the business, establish priorities, and evaluate progress.

The 90-Day System is a defined three-month engagement, while one-off Social Media Strategy projects and individual Strategy Sessions have no ongoing commitment.

Follow-up advisory sessions are also available for teams that need guidance after their strategy has been delivered.

The primary focus is social strategy, creative direction, and helping teams produce stronger work.

Content creation, editing, and day-to-day publishing are generally handled by the brand's internal team or production partners. Depending on the engagement, support may include creative concepts, content briefs, feedback, and guidance for the people producing the work.

Yes. Creator partnerships have been a significant part of the work, from building high-volume seeding programs to developing campaigns and managing creator relationships.

Experience includes creator selection, outreach, partnership coordination, gifting programs, campaign direction, and performance tracking.

This also includes the systems behind creator programs, such as databases, relationship tracking, product allocation, redemption monitoring, and reporting.

Creator partnerships can form part of a fractional engagement, while select standalone campaigns are considered on a project basis.

The enquiry form asks about your brand, what you're looking to achieve, your timeline, and your budget.

If the project looks like a good fit, you'll receive a response outlining the most relevant service, potential scope, and indicative investment before arranging a discovery call.

Once the requirements are clear, a proposal will outline the recommended approach, deliverables, timeline, and fee.

A Strategy Session is a focused 60-minute consultation for a specific challenge or decision.

That might involve reviewing your current content direction, deciding where to focus your efforts, evaluating a creator campaign, or understanding why certain content isn't performing.

The session is designed to provide an experienced outside perspective and practical next steps. It isn't a replacement for a full social media audit or comprehensive strategy project.

It depends on what social is supposed to achieve for the business.

If the goal is brand awareness, reach and audience growth may be useful indicators. If the priority is product discovery, website traffic, relevant customer engagement, and attributable conversions may matter more.

Performance reviews can also consider creator results, community sentiment, and the questions customers are asking.

The important part is establishing what success looks like before deciding which metrics to track. A post getting more likes doesn't necessarily mean it's doing more for the business.

One-Off Social Media Strategy is for brands that need a clear strategic direction and a 90-day roadmap, with an internal team ready to implement it independently.

The 90-Day System is for brands that need both the strategy and support putting it into practice. This includes implementation workflows, scheduled creative reviews, and ongoing advisory throughout the three months.

Fractional Head of Social is for brands that need ongoing senior leadership. Rather than advising on a specific project, the role takes responsibility for social strategy, creative direction, creator programs, and team oversight.

The main difference is the level of involvement and responsibility required.

Creator fees, paid advertising, production expenses, travel, gifting, event costs, and other third-party expenses are generally quoted separately.

Any additional costs are identified during the proposal stage and agreed upon before work begins, so it's clear what's included in the consulting fee and what falls outside it.