Spring Picnic
170K–255K estimated reach with an event setup secured at half the cost.
An intimate spring influencer picnic brought together strategic vendor and brand partnerships, reducing event setup costs by 50% and securing complimentary gifting from KraveBeauty and Everyday Humans.
At a glance
- 01PlanDevelop an intimate spring picnic for influencers.
- 02NegotiateSecure an event setup valued at approximately $2,000 for half the original cost.
- 03GiftArrange complimentary goodie bags from KraveBeauty and Everyday Humans.
- 04Result170K–255K estimated social reach and $5.1K–$7.7K in estimated earned media value.
The event
An intimate influencer picnic offered a seasonal setting for Love, Bonito’s spring collection, creating an opportunity for creators to spend time with the brand and connect with one another.
I led the event from concept through execution, overseeing vendor partnerships, event production, and influencer coordination. Through these partnerships, I secured a $2,000 event setup at half its original cost.
Complimentary goodie bags from KraveBeauty and Everyday Humans added to the guest experience while bringing complementary beauty and skincare brands into the event.
The approach made it possible to host a thoughtful creator experience on a lean budget while supporting influencer relationships and organic coverage around the spring collection.
My role
- Event concept and execution
- Vendor sourcing and negotiation
- Influencer outreach and relationship management
The impact
- 1.7M combined followers among influencers who posted
- 170K–255K estimated social reach from posts and Stories
- $5.1K–$7.7K estimated earned media value
Selected clippings
Event images
Fractional Head of Social